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Automotive strategy

| Facts | Redefinition of sound systems for cars | Increased joy for the passengers |
| Car audio competences | Automotive strategy | Added value | Contact information |

Our strategy is to work with selected, high-end car manufacturers, who share the same passion for design, performance, craftsmanship and humanization as Bang & Olufsen does. This strategy opens up for cooperation not only on design, development and production, but also in the field of PR, marketing and sales, giving optimum value for both parties, and – not least – for the people who buy, own and use our joint products.